Privacy policy

(Hereinafter the “policy”)


Summary

Means

Personal information is collected by RE/MAX:

  • when voluntarily sending such personal information to a Fund employee or authorized representative of the Fund by the means of communication of your choosing;
  • automatically, by logging into our website or through the use of cookies;
  • through web forms, for example, when you create your user account; or
  • when receiving personal information from a RE/MAX partner, i.e., RE/MAX Group companies such as Fonds Promotionnel RE/MAX Inc., Les Services de relogement national (RELONAT) Inc. and RE/MAX, LLC (Denver, CO) (hereinafter referred to collectively as “RE/MAX Group”).

Purposes

Personal information is collected and used by RE/MAX for the following purposes:

  • allowing clients to create a user account to customize their browsing experience on the website;
  • saving your preferences and sending notifications to provide you with specific information, as part of your use of the website;
  • putting you in contact with any brokerage agency affiliated with RE/MAX that is responsible for selling or renting an immovable that you are interested in on the website;
  • communicating with you, in a general manner, to send various information relating to the different programs and tools deployed by RE/MAX and offer products and/or services that are likely to interest you;
  • following up with you periodically to ensure that you are satisfied with the different programs and tools deployed by RE/MAX;
  • developing, improving and promoting the various programs and tools deployed by RE/MAX, particularly to generate and publish de-identified statistics from several clients’ personal information; 
  • measuring the effectiveness of RE/MAX’s efforts to attract visitors to its website;
  • determining what information should be made available by RE/MAX and the efforts it is taking to raise visitors’ interest in its website;
  • identifying which of our partner sites’ efforts have attracted visitors to our website; 
  • enhancing the website’s performance and its ability to effectively retain visitors;
  • identifying the legislation to which visitors’ personal information is subject;
  • ensuring proper management and accounting of RE/MAX;
  • fulfilling our legal and contractual obligations as your employer or service provider; and
  • reviewing your employment application with RE/MAX as necessary.

Communications

Personal information is communicated to the following entities:

  • employees and representatives who need to access this personal information for the aforementioned purposes; 
  • RE/MAX’s external service providers;
  • entities that are part of or affiliated with RE/MAX Group to the extent required to allow RE/MAX to fulfill its legal and contractual obligations; and
  • any other person or entity, when prescribed or allowed by applicable legislation, or with the client’s consent. 

Specific information

Your personal information may be communicated to persons or entities located outside the province of Québec.

In doing so, RE/MAX uses technology that allows it to carry out profiling, the functions of which must be activated by the client on the website, either by clicking on the “notification settings” hyperlink that appears after clicking on your user profile icon (in the upper right corner of the website interface). 

Your rights

You have the right to access, correct and withdraw consent to use your personal information. Please consult sections 9 and 10 of this policy for more information regarding the terms and conditions governing your rights.

You can also make a complaint by following the instructions set out in section 11 of this policy.

Consentement

By providing personal information to RE/MAX through (i) direct or indirect contact with an authorized RE/MAX representative; (ii) your use of the RE/MAX website; and/or (iii) your authorizing the RE/MAX partner to communicate them; you consent to RE/MAX compiling, using, disclosing and retaining this personal information in compliance with the terms and conditions set forth in this policy. 


Detailed

This policy documents the measures and practices that RE/MAX QUEBEC INC. (hereinafter “RE/MAX or “we” or “us”) has implemented to govern the use and safeguarding of its clients’ personal information. Clients (or “you” or “your”) are individuals from whom RE/MAX collected personal information through (i) direct or indirect contact with an authorized RE/MAX representative; (ii) https://www.remax-quebec.com and https://pourquoiremax.com (hereinafter collectively referred to as the “website”) and (iii) its partners who are authorized to communicate such personal information for the purposes described in section 4 below.

In this policy, “personal information” refers to all personal information collected by RE/MAX that allows it to directly or indirectly identify a client, either independently or with other information. 

The main purpose of this policy is to inform clients of:

  • the means by which RE/MAX collects personal information;
  • the nature of the personal information collected by RE/MAX and the purposes for which it is collected;
  • how RE/MAX may use personal information as well as third parties with which RE/MAX is likely to share this personal information if required; 
  • your rights with regard to the personal information compiled by RE/MAX, particularly to access your personal information or request that inaccurate personal information be corrected if necessary; 
  • the various privacy measures implemented by RE/MAX to safeguard the confidentiality of the personal information; 
  • how personal information is retained, destroyed and/or anonymized; 
  • how you can contact RE/MAX to ask questions, share your comments or, if necessary, make a complaint regarding this policy. 

By providing personal information to RE/MAX through (i) direct or indirect contact with an authorized RE/MAX representative; (ii) your use of the RE/MAX website; and/or (iii) your authorizing the RE/MAX partner to communicate them, you explicitly consent to RE/MAX compiling, using, disclosing and retaining this personal information in compliance with the terms and conditions set forth in this policy.

RE/MAX reserves the right to modify the terms and conditions set forth in this policy at any time and at its sole discretion. In this situation, RE/MAX will send a version of this policy that includes the changes made. Your use of the services as of the receipt of this version is deemed to constitute your express acceptance of the changes made.

This policy as well as all of its modified versions are subject to applicable legislation in the province of Québec. 

1. Through what means does RE/MAX collect personal information?

RE/MAX collects personal information through the following means: (i) when voluntarily sending such personal information to a RE/MAX employee or authorized representative; (ii) when using the website; and/or (iii) when you authorize a RE/MAX partner to share such personal information (including companies affiliated with RE/MAX Group, i.e., Fonds Promotionnel RE/MAX Inc., Les Services de relogement national (RELONAT) Inc. and RE/MAX, LLC (Denver, CO)).

Generally, the purpose of the website is to provide information about RE/MAX and its mission, history, operations, accomplishments, programs, tools, involvement, partners and affiliated entities, among other things. However, as with any other website, the RE/MAX website needs to collect certain personal information to provide access to people who want to access the website and accomplish the purposes listed in section 4 that are directly related to the website. 

As such, personal information shared when using the website may be communicated directly by the visitor (e.g., if they complete a web form or send an email) or automatically (see the list of personal information automatically collected in section 3).

Similarly, the website—as well as the RE/MAX profile on various third-party platforms—may be used by a client to contact RE/MAX representatives. In this context, the client must provide certain personal information to RE/MAX in order to be identified by its representatives. 

2. Quels renseignements personnels RE/MAX recueille-t-elle ?

RE/MAX may collect the following personal information:

  • personal information that you provide to us when creating your user account on the website (i.e., your first and last names, email address, language preference;
  • personal information that you share with us to be put in contact with a real estate brokerage agency affiliated with RE/MAX (i.e., your first and last names and telephone number);
  • your conversations and communications history with us (call recordings, email exchanges) or on third-party platforms;
  • personal information generated by you when using the website (proofs of consent, complaints, notices, requests for information, comments, responses to surveys and customized messages when contacting a real estate brokerage agency affiliated with RE/MAX);
  • personal information provided in an application for employment with RE/MAX (your first and last names, contact information (mailing addresses, email addresses, telephone numbers), sex (or gender identity), date of birth, languages spoken, citizenship, education information, professional experience and professional affiliations);
  • personal information that you are required or asked to share with RE/MAX due to the nature of your relationship with it (e.g., employees will be asked to provide their social insurance number and certain financial information, and directors must provide a piece of ID in accordance with the Act mainly to improve the transparency of enterprises); and
  • personal information automatically collected through your use of the website (see section 3).

3. Personal information collected automatically or with cookies

To ensure that the website functions properly, RE/MAX must collect the following information from clients that visit the website:

  • the domain name of their Internet service provider;
  • their IP address;
  • their browser (Explorer, Firefox, etc.) and their operating system (Windows, Mac OS, etc.);
  • the date and time of their visit;
  • their country of origin;
  • the pages they consulted and the time spent doing so;
  • the address of the referring website; and
  • crash data.

All this information is collected automatically from the time a client logs on to the website. Certain personal information is collected through temporary cookies or “web beacons” (aka “invisible pixels”). These files or beacons also allow us to improve the website’s performance as well as some of its functions. 

4. For what purposes does RE/MAX collect personal information?

RE/MAX collects your personal information to:

  • allow clients to create a user account to customize their browsing experience on the website;
  • saving your preferences and sending notifications to provide you with specific information, as part of your use of the website. In doing so, RE/MAX uses a technology that allows it to carry out profiling, the functions of which must be activated by the client on the website, either by clicking on the “notification settings” hyperlink that appears after clicking on your user profile icon (in the upper right corner of the website interface); 
  • putting you in contact with any brokerage agency affiliated with RE/MAX that is responsible for selling or renting an immovable that you are interested in on the website;
  • communicate with you, in a general manner, to send various information relating to the various programs and tools deployed by RE/MAX and to offer products and/or services that are likely to interest you;
  • follow up with you periodically to ensure that you are satisfied with the different programs and tools deployed by RE/MAX;
  • develop, improve and promote the various programs and tools deployed by RE/MAX, particularly to generate and publish de-identified statistics from several clients’ personal information; 
  • measure the effectiveness of RE/MAX’s efforts to attract visitors to its website;
  • determine what information should be made available by RE/MAX and the efforts it is taking to raise visitors’ interest in its website;
  • identify which of our partner sites’ efforts have attracted visitors; 
  • enhance the website’s performance and its ability to effectively retain visitors; 
  • identify the legal regime to which visitors’ personal information is subject; 
  • fulfill our legal and contractual obligations as your employer or service provider; and
  • review your employment application with RE/MAX as necessary.

Subject to exceptions under applicable legislation, RE/MAX will ensure that it obtains your consent prior to using your personal information in any way for any purpose other than those listed above.

Please note that you are responsible for obtaining an individual’s consent prior to communicating any personal information about this individual to RE/MAX, including your family members. Similarly, RE/MAX does not knowingly collect any personal information regarding minors younger than fourteen (14) years old, unless (i) consent has been obtained from the holder of parental authority or the guardian, as the case may be, or (ii) the collection of this information is clearly to the benefit of the minor involved.

5. With whom is RE/MAX likely to share your personal information

Generally, RE/MAX uses its clients’ personal information for internal purposes only. However, RE/MAX is likely to share your personal information with the following persons or entities:

  1. its employees and representatives who need access to this personal information to carry out the purposes listed in section 4 above;
  2. its partners and external service providers with whom RE/MAX has entered into a contractual agreement under which the external service provider is required to take appropriate measures to:
  3. safeguard the confidential nature of the personal information shared; 
  4. ensure that the personal information shared is only used for the purposes of carrying out the services it is asked to render for RE/MAX; assurer que les renseignements personnels communiqués ne soient pas conservés après la terminaison de la susdite entente contractuelle;
  5. ensure that the personal information shared is not kept after the aforementioned agreement has ended; 
  6. immediately notify RE/MAX of any violation or attempted violation by an individual of any obligation relating to the confidentiality of the personal information shared; and 
  7. allow RE/MAX to perform all checks relating to the confidentiality of the personal information shared. For example, the service provider that hosts the website and maintains said website may have access to personal information as part of the specific performance of its services under a contractual agreement binding it to RE/MAX;
  8. Entities that are part of the RE/MAX Group or affiliated with RE/MAX (Fonds Promotionnel RE/MAX Inc., Les Services de relogement national (RELONAT) Inc.,121547 Canada Inc., RE/MAX, LLC (Denver, CO) and any other real estate brokerage agency affiliated with RE/MAX), to the extent necessary so that they can fulfill their contractual and statutory obligations;
  9. any other person or entity, when prescribed or allowed by applicable legislation, or with the client’s consent.

RE/MAX may share your personal information with people or entities that are part of the aforementioned categories that are located outside the province of Québec. However, RE/MAX only does so if a privacy impact assessment shows that the receiving party is able to adequately safeguard said personal information, particularly with regard to generally accepted privacy principles. In such circumstances, RE/MAX contractually requires the entity with whom your personal information is shared to comply with various conditions to ensure that your personal information is safeguarded, including but not limited to all conditions under section 5(b).

6. How does RE/MAX protect the confidentiality of your personal information?

RE/MAX takes appropriate physical, technological and administrative privacy measures to safeguard your personal information and reduce the risk of unauthorized/illegal access, use, disclosure and destruction.

Without limiting the generality of the foregoing, RE/MAX:

  • checks the identity and criminal record of all its employees; 
  • implements governance policies such as a personal information collection, retention and destruction policy, a remote work policy and an IT use policy;
  • retains personal information on secure technological and storage devices contained on premises that are locked and only accessible by authorized employees of RE/MAX;
  • retains personal information on secure backups located in Québec; and 
  • restricts access to your personal information to authorized individuals who need such access to carry out one or several of the purposes listed in section 4 of this policy.

Furthermore, the website is equipped with certain security mechanisms aimed at safeguarding your personal information, i.e.:

  • all exchanges between RE/MAX’s servers and user devices are encrypted
  • all user passwords are encrypted; and 
  • RE/MAX’s IT service provider is required to comply with various security obligations that involve, among other things, periodically validating security practices and processes and continuous oversight of the website’s software components and their updates.

All privacy settings applicable to your use of the website offer, by default, the highest level of privacy, without any intervention from you. Therefore, any technology that can profile you is deactivated by default and will only be activated if you expressly consent to it. Please note that these principles do not apply to cookies, web beacons and log files, which are addressed in section 3 of this policy.

7. What measures has RE/MAX implemented to address confidentiality incidents?

RE/MAX maintains a current confidentiality incident log, in compliance with applicable legislation. Should a confidentiality incident that presents a serious risk of harm to you occur, RE/MAX will take necessary measures to notify you, in compliance with applicable legislation. The risk that serious harm has been caused to you is determined based on criteria such as awareness of the personal information that is involved in the confidentiality incident, the likely consequences of its use and the probability that it is used for harm.

8. How long is personal information retained?

Pursuant to our procedures for safely retaining and disposing of personal information, we only retain your personal information for the duration necessary to accomplish the purposes listed in section 4 of this policy or for the term required for us to comply with our statutory obligations, whichever occurs later.

RE/MAX reserves the right to close a client’s file on which no administrative action has been taken for a consecutive period of at least three (3) years or, in the case of RE/MAX employees, a consecutive period of at least seven (7) years as of the last day of employment, all of which is subject to a statutory obligation providing a different minimum retention period. The closure of a file means that the personal information contained therein will be completely and definitively disposed of, or will be anonymized so it can be used for serious and legitimate purposes. When closing a file regarding a client who is not a RE/MAX employee or representative, the personal information contained therein must be destroyed or anonymized seven (7) years after the date said file is closed.

Under this policy, the term “anonymization” means the process in which personal information no longer allows for the client to which it is tied to be directly or indirectly identified, in a way that is irreversible.

9. How can you access, correct, update and/or obtain a copy of your personal information?

RE/MAX acknowledges its clients’ right to access, correct, update and obtain a copy of their personal information by presenting a written request to this effect to RE/MAX using the contact information in section 13 below. Should such a written request be sent to RE/MAX, the company would carefully respond to it in writing within thirty (30) days of receipt of said request. 

A request to correct personal information will be granted under certain circumstances, including:

  • the personal information is inaccurate;
  • the personal information is outdated;
  • the personal information is ambiguous;
  • the personal information is incomplete; or
  • the personal information has been unjustifiably collected.

Should RE/MAX acquiesce to any client request to obtain a copy of computerized personal information, RE/MAX will ensure to send them (or any other person or agency authorized by law to collect such personal information, according to the client’s request) a copy in a structured and commonly used technological format. This subsection is not applicable (i) if sending the copy in such a technological format presents serious practical challenges and/or (ii) regarding any computerized personal information that was created or inferred from other personal information.

Should RE/MAX refuse to acquiesce to any client request to access, correct or update personal information, RE/MAX will ensure to share with them the reasons for this refusal as well as any recourse the client has under the circumstances and the timeframe in which it may be exercised. To the extent the client requires, RE/MAX shall also provide them with assistance to help understand the reasons for the refusal. 

Should a written request to this effect be sent by the client, RE/MAX may also cease dissemination of the client’s personal information and/or deindex or reindex, as the case may be, any hyperlinks tied to this client’s name, subject to criteria established by applicable legislation in force at the time. 

In principle, the exercise of a right provided for in this section by the client is free of charge. However, the client in question may be required to pay reasonable fees to offset the cost of transcribing, reproducing or transmitting their personal information. In such a case, the client will be notified of the amount of the fees in question before their request is processed. 

10. How can you withdraw your consent for the use or sharing of your personal information?

Subject to your contractual commitments with RE/MAX and applicable legislation, you can withdraw or modify your consent for the collection, use and/or sharing of your personal information. To do so, you must submit a written request to this effect to RE/MAX using the contact information in section 13 below.

Please note that withdrawing or modifying your consent is likely to restrict or prevent RE/MAX from providing services to you, including access to and use of the website.

Please also note that withdrawing or modifying your consent will not have any impact on your personal information that was destroyed or anonymized in compliance with this policy.

11. How to file a complaint

You can make a complaint about the personal information safeguarding methods, practices and policies by writing to our privacy officer using the contact information in section 13 of this policy. 

All complaints will be handled directly by our privacy officer. A response will be sent within 30 days of receiving the complaint. If the complaint is accepted, a summary of the changes made to the subject of the complaint will be sent to you.

If you are not satisfied with the handling of your complaint, you may also contact the Commission d’accès à l’information du Québec. A written complaint may be submitted to the Commission at the following website: https://www.cai.gouv.qc.ca/diffusion-de-linformation/services-et-formulaires/.

12. RE/MAX has no responsibility or obligation towards third-party products

The website is likely to contain links to other websites or third-party products and services (collectively referred to as “third-party products”). Third-party products may be subject to conditions of use and a confidentiality policy that differs from RE/MAX’s. RE/MAX cannot in any case be held responsible or subject to any obligation regarding the content of these third parties’ terms of use and/or confidentiality policy. Without limiting the generality of the foregoing, RE/MAX has no responsibility or obligation regarding any of your personal information that may be collected, used, disclosed or retained by any person or entity in relation to your access or use of third-party products.

Any link on the website leading to a third-party product does not imply or mean in any way that RE/MAX assumes or accepts responsibility for the content or use of this third-party product. RE/MAX makes no representations regarding the quality, safety, adequacy or reliability of third-party products, or the content or equipment they contain. When you access or use third-party products, you should consult the related terms and conditions and confidentiality policy.

13. How can you contact RE/MAX’s privacy officer?

We are responsible for your personal information. Consequently, we have designated a privacy officer at RE/MAX. To exercise one of your rights, ask questions, make comments or file a complaint regarding this policy or in relation to our handling of your personal information, please contact this person at the following address: 

TO: Julie Smythe, Privacy Officer

REMAX QUÉBEC INC. 

1500 Cunard 

Laval, QC, H7S 2B7

Toll-free: 1-800-361-9325

Email: renseignements.personnels@remax-quebec.com.

Please note that RE/MAX is required to verify your identity before responding to any request, question, comment or complaint filed with its privacy officer. 



Updated: 22 september, 2023

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